Mumaw, Stefan <br/><br/>
Chasing the monster Idea : the marketers Almanac for predicting Idea Epicness 

 - Hoboken  Wiley Publishing  2011 
 - v, 217 p.  22 cm. 
<br/><br/><label>ISBN: </label>9780470915851 
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Fiction
<br/><br/><label>Dewey Class. No.: </label>F  / MUM