00475nam a2200181Ia 4500008004100000020001800041040000800059082001100067082000800078100001700086245010700103260001200210260002200222260000900244300001500253300001100268651001400279151127s9999 xx 000 0 und d a9780470888414 aeng a658.88 bTAY aTaylor, Eric aMastering the World of Marketing : the Ultimate training Resource from the Biggest names in Marketing aHoboken bJohn Wiley & Sons c2008 axv, 270 p. c24 cm. aMarketing